학술지
(中韩研究学刊)

학술지(中韩研究学刊)

학술지(中韩研究学刊)

第12辑(总第29辑）7. Study on the Business Model of JD Supply Chain Fintech（155-177） / Yunhai Dai

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Study_on_the_Business_Model_of_JD_Supply_Chain_Fintech（155-177）.pdf (2.4M) [6] DATE : 2023-01-06 19:58:08

第12辑(总第29辑）7. Study on the Business Model of JD Supply Chain Fintech（155-177） / Yunhai Dai

Based on the case study of JD supply chain fintech, this paper explores the business model of JD supply chain fintech, and the results show that: JD supply chain fintech relies on its unique information technology and the massive data of JD Mall to build a series of financing and financial products based on the FRAMEWORK of B-end and C-end, forming a unique business and profit model of JD supply chain fintech. In this paper, the case of Internet supply chain fintech is taken as the starting point to establish the business model of Internet supply chain fintech, which provides ideas for the further research on the growth of Internet supply chain fintech, and has important value for the practice of such enterprises.